From statement shoulders to accentuated waists, to lounge-approved hoodies and relaxed trousers, from sexy backs to short crops - discover the top trends in silhouettes and details for Spring/Summer 2021.Shifting from an offline, physical format to an online, fully digital format did not hamper the creativity of the fashion creators. If anything, it gave them the much needed boost to rebel against the new normal to emerge victorious and inject hope that the world may stop, but fashion should not

Fabletics, the American online subscription retailer that sells apparels and footwear, is set to open 24 new stores this year all across the US.Image Courtesy: cyberspaceandtime.comAs per the statement released to media, first of these stores was already launched earlier this month in the Mall of America (Minnesota).Besides 3 stores each in California and Virginia, Fabletics will also be opening 2 stores in Texas this year.Additionally, the activewear retailer plans to open 1 store each in Alaba

New Balance, the US-based sports apparel and footwear brand has announced its partnership with renowned Italian apparel brand Stone Island.Image Courtesy: highsnobiety.comTheir maiden collaborative products will hit the market sometime later this year.Stating the partnership as collaboration between two cultures of innovators, New Balance, reportedly, said that both New Balance and Stone Island share similar values of research and functionality in their respective areas of expertise.Another comm

What: Nitisha Jain introduces unique multipurpose sustainable design brand BariCompany: Bari IndiaCollection: Bari comprises exclusive, and everyday clothing lines consisting of block prints available in variety of colours, kurtis, jackets, lehengas, etc and the accessories featuring scrunchies, headbands and masks.Pic: BariUSP: The designs, patterns, and textures are inspired by various cultures. The brand strives to bring out raw and bold designs, intended to suit the urban lifestyle while evo

British fashion designer Stella McCartney recently unveiled the first-ever garments made with Mylo, a vegan, sustainable, animal-free leather alternative made from mycelium, a renewable underground root system of fungi, developed by California-based Bolt Threads. She used the fabric for two garments: a black bustier top and utilitarian trousers.Pic: Stella MC CartneyBoth were handcrafted from panels of the mycelium-based material laid on recycled nylon scuba at the brand’s atelier in London.The

HERZOGENAURACH - Sportswear giant Adidas has launched its new 'Own the Game' strategy which includes a commitment that nine out of 10 of the company's products will be made from sustainable materials by 2025.Expanding the company's activities in the area of sustainability is one of the three key objectives of Own the Game, alongside brand credibility and consumer experience.Adidas CEO Kasper Rorsted said: “Our strategic focus is on increasing credibility of the Adidas brand, elev

SAN FRANCISCO - Denim giant Levi's has launched a new collection of garments made with 55 per cent hemp and using plant-based dyes applied with 'ultrasonic wave technology' to reduce the need for chemicals.Levi's new Wellthread collection also includes what Levi's describes at its most sustainable jeans ever - the 502 for men which is made with organic cotton and Circulose, a 'breakthrough' material made from worn out jeans.The company says it has increased its use of

SAN FRANCISCO - Fashion brand Gap Inc has launched a new programme aimed at empowering female garment workers in its global supply chains.Called Empower@Work, it is a partnership with the Business for Social Responsibility consultancy, the International Labour Organization's Better Work programme and the CARE anti-poverty initiative.The new platform will focus on building sustainable, systemic and scalable programmes that promote gender equity in its global supply chains while ensuring garme

LOS ANGELES – US fashion brand Reformation has partnered with traceability solutions provider FibreTrace and will trial its technology with the rollout of a new denim collection.FibreTrace tags textiles with a unique pigment that can be tracked throughout apparel supply chains and authenticated in the finished good.The project aligns with Reformation’s goal of total transparency across its supply chain by 2025.Source:Eco Textile

H&M, the Swedish fast fashion retailer, saw its first quarter sales go down by as much as 27 per cent to £3.37 billion.Image Courtesy: medium.comThat’s less-than-expected sales decline!The analysts, as per media reports, had forecast a fall of 30 per cent in net sales during the quarter.And the numbers will only keep improving! The first half of March has already seen sales go up by around 10 per cent – thanks to gradual reopening of stores and COVID-19 relaxations getting relaxed at many pl