London - American sentiment has long embraced the notion that bigger is better, but US retail giant Forever 21 is looking at downsizing some of its biggest stores in order to facilitate its growth. The company, which also operates three stores in the UK, is in talks for a loan to boost its expansion plans. An RBC analyst told the Wall Street Journal that Forever 21 has grown its US apparel share from 3 percent in 2003 to 10 percent today, making it the fastest growth of any retailer in t

High street fashion brand Forever 21 goes in a new direction for its fall 2015 campaign, enlisting help from industry talent including photographer Dan Jackson and stylist George Cortina. The advertisements feature models Alana Zimmer, her boyfriend Nick Rea, and twins Baylee and Kelsey Soles. Spotlighting fall trends including plaid, denim and knitwear, the autumn looks will officially launch on September 11, online and in Forever 21 stores. Source: Fashion Gone Rogue.

Shopping for clothes can be especially frustrating when your work outfits just don't translate to the weekends, and vice versa. That means you have two separate budgets (one for work clothes, the other for weekend stuff), and perhaps, Suze Orman's responsible and insistent voice in your head, reminding you to budget accordingly. With all due respect to Ms. Orman, there has got to be another way. So we approached Jac Cameron, cofounder and design director of AYR, which stand for All Year Round

With the Fall/Winter 2015-16 season now upon us, discover an inspiring print and pattern trend set to emerge in new season womenswear collections. Pretty Petal is characterised by Fall/Winter florals that have taken on a distinctively prettified feel to create ultra-feminine surfaces. Blooms range from the delicate to the ornate, with pink and purple shades lending a ladylike appeal. Originally forecast for the early mainstream consumer for F/W 2015-16, Pretty Petal has since evolved into an ess

Global luxury brands, who earlier failed to understand the preferences of Indian consumers and the domestic market, are returning with fresh strategies and perspective. The list include lingerie label La Perla, who has partnered with Vikas Jain, Co-founder of Micromax, British luxury menswear and accessories brand Alfred Dunhill, which shut down its stores in India in 2012, and Italian fashion house Versace, who has now found a new partner in place of Manav Gangwani’s Infinite Luxury. New st

Fast fashion giant H&M is going full circle: In a move to reduce textile waste, the Swedish clothing retailer is launching a new denim range made from recycled and organic cotton. Each item has been made using cotton recycled from clothes collected through H&M’s ‘Garment Collecting’ initiative through which shoppers can donate unwanted clothes (of any brand) at designated H&M stores. The new recycled denim range comprises 16 denim styles for men, women and children and will b

Exclusively available at David’s Bridal, White by Vera Wang launches its fall 2015 campaign featuring gorgeous bridal gowns. Model Alexa Yuryeva poses for Patrick Demarchelier in a set of black and white images featuring elegant dresses ranging from romantic ruffles to glittering embellishments and full skirts. Source: Fashion Gone Rogue.

Returning for her second season as the face of Theory, Natalia Vodianova appears in the brand’s fall-winter 2015 campaign photographed by David Sims. The model gets expressive as she poses in the studio, wearing Theory’s modern and minimal fashions including cozy sweaters, relaxed blazers and blouses. Source: Fashion Gone Rogue.

As we enter the last few weeks of summer, the trend experts at Trendstop.com are already looking ahead to next autumn, having rounded up an essential analysis of all the newest trends emerging for Fall/Winter 2016-17. Be inspired by these creative and directional print styles, which update Contemporary and Young Fashion Market collections with an array of striking surface looks. Key developments for the new season include creative plays on interior patterns, tribal aesthetics and florals, along

Fall is fast approaching, and as much as we have gotten used to the stifling heat, it’s not long before jackets and coats are a necessary addition. As we are all girls on the go, we tend to put as much thought into our outerwear as we do what’s underneath. Similar to , there’s certainly a stylish outer layer that looks best with each and every denim style you have in your wardrobe. Check out our definitive coat-and-denim-pairing guide below! Flares + A Leather Jacket With their leg-leng