Recently, Saudi Arabia’s Fashion Commission and King Abdullah University of Science and Technology (KAUST) signed a MoU to study the possibility of setting up a local research centre within the university’s research and technology department to innovate sustainable solutions in textiles and fashion.Figure: Domestic and global companies and experts will work with the centre.The MoU signed by the commission with the University for Joint Cooperation in harnessing technology and scientific research,

As excitement builds for the US Open in New York later this month, brands are pulling out all the stops.Sustainable-fashion designerRothy’s Inc.is launching a tennis-inspired collection made from approximately 72,000Evian water bottles collected at last year’s tournament. Two types of sneakers, a cap, a visor and three bags will be available online and at its New York Citystores beginning Tuesday, with prices ranging from $75 to $495.Figure: A collected symbolic photo.Evian, a division of France

Leading European fashion brand for young women Only has forayed into athleisure clothing with the launch of a new category called Only Play. With a strong combination of training and leisure, Only Play offers supreme functionality, great quality and feminine details that are combined in a powerful mix of the latest fashion and sportswear trends.Pegged as a one stop shop for all things comfort and fashion, the category offers an amalgamation of pieces that span sportswear and casualwear. Technica

Viscose fabric is one of the world’s most well-known textiles because it is both durable and soft to the touch. The fact that viscose is a renewable and fully biodegradable alternative to acrylic, nylon, polyester, and other petroleum-based synthetic fabrics, which can sit in landfills for decades, explains its popularity.Viscose-rayon is also becoming a more popular choice for designers, and demand for it as a sustainable fashion fabric is growing. Sustainable fashion refers to clothing that is

The Duke and Duchess of CambridgeThe Duke and Duchess of Cambridge have never exactly gone in for PDA, making Kate’s decision to pay tribute to her husband via her wedding bouquet especially memorable. Each flower in her posy – assembled by west London florist Shane Connolly – had a special meaning in accordance with the Victorian language of flowers (hyacinths for steady love, ivy for lasting fidelity), but the bride also carried sweet Williams in a nod to her partner. Also of note? The fact th

China Graduate Fashion Week joined hands with multinational AI company Heartdub along with other institutions to launch a special 3D fashion show – the East 3D Virtual Fashion Show. The theme of this special show was the ‘Zen of Circulation,’ and it featured various technological and oriental aesthetic elements via clothing and accessories.Heartdub extended the design of the visual identity of this fashion week, ‘Crystal’, to express the concept of ‘infinite circulation’ through a closed-loop ge

Copenhagen Fashion Week (CPHFW) and Denmark’s ministry of environment have launched a sectoral agreement within the fashion and textile industry which obliges companies to recycle and use more recycled materials by 2030. The fashion week opened today with 10 Danish clothing and textile companies and 3 organisations acknowledging the necessity to work together to significantly reduce the industry's footprint on climate through circular commitments.The consumption of clothing and textiles is i

The Aeffe Group has achieved €176.5 million revenue in the first half of 2022, compared to €155 million in 2021 (13.9 per cent at current exchange rates). In a context of generalised growth in all geographical areas with the exception of the Far East and in particular in the retail channel, the group recorded a strong acceleration in particular in the US.In the first half of 2022, revenue of the prêt-à-porter division amounted to €120.2 million, recording an increase of 14.6 per cent at current

California-based retailer Pacsun introduced a new logo and branding for its denim ranges with an extensive IRL and virtual campaign to promote its jeans.Figure: California-based retailer Pacsun introduced a new logo and branding for its denim ranges with an extensive IRL and virtual campaign to promote its jeans.Along with 200+ new styles for fall 2022 include a wider array of “anything goes” denims from low-rise to mid-rise, flare, bootcut, cargo, balloon, straight, mom, relaxed and beyond. Tre

From times immemorial, generations remodel the world in its own reflection, ranging from kitchen to keyboards to knowledge. For instance, in post-world war times, the “Greatest Generation” and the “Baby Boomers”, triggered a revolutionary change in how the Americans planned for their family budget. In recent time, research led by Michigan State University underscored how Millennials, now the world’s largest generational demographic, is transforming the customer experience along with the supply c